Summary
Contents
Subject index
Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis. Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.
Technology Communication
Technology Communication
istock/alxpin
Case 10.1 VETPAW Harnesses High Tech to Correct Its Antipoaching Misfire
Ethics Up Front
This case grapples with the complex issue of addressing the illegal wildlife trade, or “poaching,” and the related problem of preventing certain species of animals (e.g., elephants and rhinoceroses) from becoming extinct. While poaching occurs for a variety of reasons, including basic conflicts between human and animal populations, this case focuses more narrowly on commercial poaching, which involves killing animals to profit from the sale of prized parts (e.g., rhino horns, ivory tusks). Bringing a halt to the damaging practice of poaching requires a long-term, multipronged approach, and a group named Veterans Empowered to Protect African Wildlife (VETPAW) aimed to be part of those efforts. VETPAW’s intervention, though ...
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