• Summary
  • Contents
  • Subject index

Creative Management and Development has been updated with newly commissioned and leading edge chapters on intuitive cognition, complexity, emotion, team innovation, development, and well-being. The textbook retains seminal papers on creativity, perception, style, culture, and sustainable development. The contributors to this textbook represent a broad spectrum of perspectives from among the most distinguished names in the field. They give a clear overview of the topics discussed while explaining their practical implications. This textbook is published as a Course Reader for The Open University Course Creativity, Innovation and Change (B822) but will engage and challenge students interested in creative ways of managing, different approaches to developing creativity in organizations and creative leadership.


The policy we follow is determined by our perceptions. The three papers here show how framing issues differently leads to very different understandings and courses of action. Shiva asserts that fragmented Western thinking has led to the dominance of unsustainable Western patterns of cultivation and the neglect of traditional local knowledge that offers sustainable alternatives. Lovins et al. argue that a change in business values that takes greater cogniscence of how nature operates can help businesses operate both sustainably and profitably. Pascale illustrates how applying ideas from the science of complexity in business leads to a very different way of handling strategy.

Vandana Shiva is an Indian environmentalist and BBC Reith lecturer. She explains how Western patterns of thought lead to particular ways of being ...

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