“The most ambitious, thoughtful and internationally aware assessment to date of the creative economy. Defining creativity as the production of newness in complex, adaptive systems, the authors make the case that together the creative economy, along with other cultural outputs, represent a planet-wide innovation capability which marks an epochal turn in human affairs.”
— Ian Hargreaves, CBE, Professor of Digital Economy, Cardiff University
Creativity, new ideas and innovation – and with them the growth of knowledge – have spilled out of the lab, studio and factory into the street, scene, and social media. Now, everyday life is productive, everyone is creative, and new ideas can come from anywhere around the world.
Instead of confining cultural expression to talented artists and expert professionals, this book investigates creative new ideas from everyone. Instead of confining the ‘creative industries’ to one sector of the economy and one type of productivity, this book extends the idea of creative innovation to everything. Instead of confining the growth of knowledge to wealthy countries or markets, this book looks for it in developing and emergent countries, everywhere.
The productivity of creativity can now be seen as a global phenomenon. It demands a systems-based and dynamic mode of explanation. Creative Economy and Culture pursues the conceptual, historical, practical, critical and educational issues and implications. It looks at conceptual challenges, the forces and dynamics of change, and prospects for the future of creative work at planetary scale.
It is essential reading for upper level students and researchers of the creative and cultural industries across media and cultural studies, communication and sociology.
Chapter 6: Creative Industries to Creative Economy
Creative Industries to Creative Economy
It is conventional to represent the arts and Creative Industries broadly as suppliers of cultural goods and services. Yet this may be systematically underestimating their contribution to ‘the economy’. Why? – Because the Creative Industries also produce another class of outputs, namely innovation.
Four Phases/Models of Creative Industries
Most policy discussion to date has focused on the ‘industries’ part of creative industries. But the sector has evolved and broadened since it was first identified in the 1990s. Already, four different phases or models can be identified (Hartley, 2009: Ch. 2). Each one has supplemented – not supplanted – the one before, which is how they can be both sequential phases and co-present models. The upshot is ...