“The most ambitious, thoughtful and internationally aware assessment to date of the creative economy. Defining creativity as the production of newness in complex, adaptive systems, the authors make the case that together the creative economy, along with other cultural outputs, represent a planet-wide innovation capability which marks an epochal turn in human affairs.”

— Ian Hargreaves, CBE, Professor of Digital Economy, Cardiff University

Creativity, new ideas and innovation – and with them the growth of knowledge – have spilled out of the lab, studio and factory into the street, scene, and social media. Now, everyday life is productive, everyone is creative, and new ideas can come from anywhere around the world.

Instead of confining cultural expression to talented artists and expert professionals, this book investigates creative new ideas from everyone. Instead of confining the ‘creative industries’ to one sector of the economy and one type of productivity, this book extends the idea of creative innovation to everything. Instead of confining the growth of knowledge to wealthy countries or markets, this book looks for it in developing and emergent countries, everywhere.

The productivity of creativity can now be seen as a global phenomenon. It demands a systems-based and dynamic mode of explanation. Creative Economy and Culture pursues the conceptual, historical, practical, critical and educational issues and implications. It looks at conceptual challenges, the forces and dynamics of change, and prospects for the future of creative work at planetary scale.

It is essential reading for upper level students and researchers of the creative and cultural industries across media and cultural studies, communication and sociology.

The Three Buts

The three buts

De omnibus dubitandum – doubt everything.

(Karl Marx's motto, 1865)1

One of the purposes of this book is to demonstrate that a good deal of what is now regarded as ‘exogenous’ to economics – lying outside or external to the economic model in widest use – ought to be counted as ‘endogenous’, i.e. generated within the model. The cluster of factors that we call culture certainly generates what economists call ‘exogenous shocks’ – unexpected or unpredictable events that change an economy, but which can't be explained by the model. In this chapter we return to this theme, working through some of the forces that shape both cultural and economic creativity ‘from without’, in the sense that these pressures are exerted by agencies ...

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