Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Taking the Wraps/Raps off Creative Aerobics

Taking the wraps/raps off creative aerobics

The last week I was in residence at the Houston agency that I mentioned in the Preface, the creative director asked me if I would present Creative Aerobics (CA) to the copywriters and art directors in the creative department. I was delighted, and I did. It was an hour of fun-loving humor, ...

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