Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.
Practical Reflections on the Profession
Through seventeen chapters, you have wrestled with your creativity and practiced putting it to work. You've tossed out ideas. Thrown sales pitches and slogans back and forth. Run headlines around in your head. Caught yourself smiling and beginning to think up new definitions for phrases like ‘Lieder (Leader) of the ...