Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.
Technology is always changing, Creativity never does.
—Linda Conway Correll George on Creative Aerobics verbatim, 2016
While writing about the history of advertising, Keith Reinhard, Chairman Emeritus of DDB worldwide, claimed that in the last 60 years there have been many ...