Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Mass Media Medley
Mass media medley

So far, the only medium we've dealt with in depth is print advertising. And there's a reason for that: many of its principles will apply to other media, some more than others.

Since this is primarily a book on accessing your creativity, we'll describe traditional media you may want to learn more about. And then provide websites where ...

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