Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Every Body (Copy) Needs a Slogan, Sometime

Every body (copy) needs a slogan, sometime

Often, in establishing a brand image for their product, companies will opt for slogans. Strategically, we prefer to think of them as positioning lines that create effective and memorable word associations for the product. For example, when you hear ‘Just Do It’, it brings to mind the sports wardrobe manufacturing ...

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