Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

How the Professionals do It
How the professionals do it

Until now, all the examples of advertising that you've seen in this book were ads that students created, using the four CA exercises. That's helpful for several reasons: it shows the level of creativity that the process can produce. It also shows the variety of approaches, the individuality of personal styles, and the heightened ...

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