Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

How the Student Award Winners do It

How the student award winners do it

Here's a collection of award-winning ads that University of Florida, Mudra Institute of Communications, Ahmedabad (MICA), and Southern Illinois University, Carbondale students have done, using their CA training.

University of Florida, Runner-up to Best of Show, AAF Student ADDY Awards.

Image 19

This is a CA4 advertisement for Heinz Tomato Ketchup ...

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