Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Body English (It's Not Just About Golf)
Body english (it's not just about golf)

The purpose of an ad's headline is to capture readers’ attention and invite them to read the body copy.

The purpose of an ad's body copy is to persuade them to buy/ buy into your product/service/POV.

One question that immediately comes to mind: How long should body copy be? The answer: as ...

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