Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Verbal Four-/ For-/Foreplay
Verbal four-/ for-/foreplay

The key word in this chapter is ‘play’. Throughout this book, we've been playing with words/phrases/language at every opportunity that arose. Now, let's go overboard. We'll fill this chapter with new CA4 WII definitions for existing terms, phrases, and colloquial expressions. The more, the better. And the more easily CA4 ...

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