Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Creative Aerobic 4 (CA4)—Refining Defining
Creative aerobic 4 (ca4)—refining defining

This exercise may provide the most ‘Aha!’ moments for your creativity. But with three steps to it, involving CA1, the WII aspect of CA2, and its own special element, it's the most complex of the four Creative Aerobic exercises to learn.

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