Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Creative Aerobic 3 (CA3)—It's the Same. Only Different

Creative aerobic 3 (ca3)—it's the same. only different

Your left brain is awake. And it's very uncomfortable. What's with the WII names? It doesn't make any sense logically. Or does it? Creativity is all about looking for new connections. And our next Creative Aerobic is all about finding ...

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