Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Creative Aerobic 2 (CA2)-New Nomenclature-It is what It Isn't

Creative Aerobic 2 (CA2)-New Nomenclature-It is what It Isn't

Creative aerobic 2 (ca2)-new nomenclature-it is what it isn't

In Creative Aerobic 1, you worked your left brain, stretching facts and insight into headlines. Now, it's time to give your right brain a workout.

Creative Aerobic 2 asks for new what it isn't names for existing objects.

Creative Aerobic 2 headlines regard each new name as a potential headline.

“Aha,” you're thinking. “New names? Synonyms.” Think again. Synonyms are the ...

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