Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Creative Aerobic I (CA1)-The Facts. Just the Facts
Creative aerobic i (ca1)-the facts. just the facts

If you researched answers to the questions in the previous chapter, you have a start on a list of facts about the ballpoint pen.

Besides your secondary research, you can also make a list of primary discovery observations about a specific ballpoint. So grab one, study it, and write down what ...

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