Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Training for your Creativity Marathon
Training for your creativity marathon

The purpose of learning CA is to discover how to come up with fresh, unconventional ideas that will cut through the clutter of Internet information overload. So often when advertising a product, it's easy to misinterpret information as the idea. And while information can fuel an idea, it is no substitute for ...

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