Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Developing your Creative Magnifying Glass

Developing your creative magnifying glass

In the last chapter, I spoke about the magnifying glass that lets me examine my creativity in more detail. Let's see what words speak to you when you peer into the virtual microscope of your imagination.

Mentally, pick a pink floribunda blossom (aka rose). How many petals are there in the rose? If you google ...

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