Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

Defining the Creative Process Today

Defining the creative process today

In Chapter 2, we took a brief look at an ideation system that's been used for years by professional thinkers, writers, poets, artists, marketers, and anybody trying to come up with an idea. I'd like to revisit it, look at a couple of other ideation techniques, and ...

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