Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

David versus Goliath, AKA Small versus the Big Idea
David versus goliath, aka small versus the big idea

I was still working in advertising—at the time, for an agency in Dallas, Texas that had multiple offices across the country— when I heard this story about one of my former colleagues. He had been promoted to creative director of the agency's West Coast office.

The president ...

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