Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

In the Beginning …
In the beginning …

As a professor at the University of Florida, I used to start the first class of every copywriting and visualization course with the following introduction:

Let me tell you about myself. In the middle of my freshman year at one of the most rigorous private colleges in the country, my English Literature professor called me in to ...

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