Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Creativity as Heroic: Risk, Success, Failure, and Acclaim

Creativity as heroic: Risk, success, failure, and acclaim
Dean KeithSimonton, Professor of Psychology, University of California, Davis

Quality of output seems to be a mere probabilistic function of quantity of output. Putting it in different terms, creativity is a consequence of sheer productivity. If a creator wants to increase the production of hits, he or she must do so by risking a parallel increase in the production of misses. Creative geniuses stumble, they trip, they make horrible mistakes. The most successful creators tend to be those with the most failures!

One of the oldest archetypes in human culture is that of the hero. The hero clashes with the Fates at tremendous personal risk. This archetype is richly portrayed in the ...

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