Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Individual Creativity and Organizational Innovation: An Uncertain Link

Individual creativity and organizational innovation: An uncertain link
NigelKing, Lecturer in Psychology, University of Huddersfield, England

Individual creativity and organizational innovation, as commonly defined, are overlapping concepts. They are not interchangeable, and the link between the two is not straightforward and linear. Encouraging creativity will not always lead to more or better organizational innovation. Striving for innovation will not always help satisfy the needs for creativity of individual organizational members.

In this essay I want to discuss the relationship between individual creativity and innovation in work organizations, and to suggest that the link between the two is more complex than is often assumed. Inevitably, I must start by addressing the issue of definition, though I do so with the knowledge ...

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