Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Discovering the Unknowable, Managing the Unmanageable

Discovering the unknowable, managing the unmanageable
Teresa M.Amabile, Professor of Business Administration, Harvard University

The highest levels of creativity are likely to occur when knowledgeable, cognitively flexible people, who really care about the work they do, are working in an atmosphere that challenges their skills, supports their autonomy, and encourages their risk taking.

A few years ago, during a seminar for managers from different companies, I mentioned the importance of risk taking to the creative process. One manager raised his hand and, to the amusement of others in the audience, earnestly remarked, “In my company we pride ourselves on encouraging people to take risks. We really do. [pause] We don't want them to make mistakes, but we do want them to take ...

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