Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Creative Values and Creative Visions in Teams at Work

Creative values and creative visions in teams at work
Michael A.West, Professor of Work and Organizational Psychology, University of Sheffield, England

Creativity in organizations is associated with uncertainty, ambiguity, conflict, and risk. Developing a negotiated, shared, and evolving vision means accepting uncertainty over time and encouraging, not minimizing, change. It also involves giving up some control to enable team members to develop their own vision, which may well be at variance with that of other teams in the organization. This is the stuff of creativity.

Human ingenuity in a value-free context expresses itself in myriad ways that can be constructive, destructive, political, acquisitive, abusive, or nurturing. In organizational settings we have examples of how human ingenuity has been used ...

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