Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Guidelines for Creative Action Taking in Organizations

Guidelines for creative action taking in organizations
Cameron M.Ford, Rutgers University
Dennis A.Gioia, The Pennsylvania State University

The framework presented in the previous chapter offers a number of insights that can be easily translated into practical guidelines for nurturing and managing creativity in organizations. Throughout the process of producing this book and devising our multi-domain model of creative action taking we have tracked and thought about the implications for practice that follow from the observations made in these pages. To draw out and summarize some guidelines for practicing creative managers, we again use Figure 50.1 as a useful map. As a coda to this volume we offer a series of: (a) key observations, (b) guidelines in a (we hope) memorable form ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles