Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Striking Inspirational Sparks and Fanning Creative Flames: A Multi-Domain Model of Creative Action Taking

Striking inspirational sparks and fanning creative flames: A multi-domain model of creative action taking
Cameron M.Ford, Rutgers University

Readers of this volume have been blitzed with ideas about how to influence creativity in organizational settings. Some of these ideas are based on accumulated empirical evidence, others are rooted in years of scholarly theorizing, and still others derive from the reflections of practicing managers. Chapter 2 organized and presented findings drawn from more than 45 years of empirical research on creativity in organizational contexts. The preceding chapter uncovered themes among the voices of the contributors about influences on organizational creativity in modern organizations. This chapter attempts to integrate, or at least reconcile, the varied ...

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