Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Creativity and Entrepreneurship

Creativity and entrepreneurship
HarryNystrom, Professor of Marketing and Organization, Institute of Economics, Uppsala, Sweden

The need for constructive vagueness—to be flexible and open for future change, yet maintain a clear sense of direction—makes the creative process a difficult balancing act, with seemingly conflicting demands. There is a need to be open minded and determined, flexible and unveering, both withholding judgment and jumping to conclusions. The timing and balancing of risk creation and risk reduction is the hallmark of the successful entrepreneur. Here, then, is the bridge between creativity and entrepreneurship—the ability to handle such counteracting tendencies successfully.

I have always been intrigued by two seemingly different worldviews found in society. They seem to coexist peaceably enough but are seldom explicitly recognized as interrelated or brought ...

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