Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Contrasts and Convergences in Creativity: Themes in Academic and Practitioner Views

Contrasts and convergences in creativity: Themes in academic and practitioner views
Dennis A.Gioia, The Pennsylvania State University

Forty-six essays. Quite a kaleidoscopic trip through the world of creativity in organizations as seen by academicians who think, research, and write about creativity and as seen by practicing executives who contemplate, encourage, and try to manage creativity in organizations. A varied anthology if there ever was one. What might we make of these multiple voices and multiple views, all of which consider creativity in one form or another? If we treat these essays as evidence of the current state of thought and application concerning organizational creativity, what distinctive patterns emerge? In particular, are there telling differences and/or similarities ...

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