Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Ideas Dancing in the Human Being

Ideas dancing in the human being
Robert MichaelBurnside, Senior Research and Applications Associate, Center for Creative Leadership

One of our greatest limitations to fostering creativity in organizations is this current crippled thinking about creativity. We are focused only on the parts of creativity, rather than the whole. We can greatly enhance our ability to improve organizational creativity when we think of it as the uniting of cognitive (thinking), affective (feeling), and intentional (willing) aspects that come together to be carried out in deeds (doing).

Come then, dancing sprite of my imagination, thought-form idea so clear and alive—Drink from the well of my feelings—brew, quickening thyself to life, shaping thy body from my warmth—delight, then Quickly! Quickly! Dive down into the limbs of ...

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