Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Organizing for Creativity

Organizing for creativity
TerryO'Connor, Director, Marketing Services, BASF Corporation

The creative environment is not always comfortable. For comfort join a club. To organize for creativity, prepare for life without certainty. You enjoy less order, you institutionalize more uncertainty, you share leadership, you run what others see as an untidy ship, and to top it all, you have no guarantee of success. Why do it? The presence of this climate, it is true, is no guarantee of success. Its absence, however, does in time guarantee failure.

Let's define Creative Organizations as those that are consistently able to develop or utilize original ideas, products, processes, or relationships in such a way that they contribute to the organization's success. The key words originality + consistency = success. Having ...

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