Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Creativity Through Self-Appraisal

Creativity through self-appraisal
F. E.Bailey, President and CEO, Bailey Financial Group, Inc.
James R.Bailey, Assistant Professor of Management, Rutgers University

We have used self-appraisal primarily as a tool or hook to overcome the inertia and skepticism that is endemic to the corporate mind-set. When entering organizations with ideas that appear radical, it is wise to step gingerly around the interests and deeply worn habits that dwell within. Peering inside one's self can be a disconcerting exercise, to be sure. Self-appraisal has allowed us delicately to lead naturally defensive individuals to recognize, by their own hand, needs and potential courses of action.

Observing the vicissitudes of the American corporate vista, we are struck with a nagging sense of dissatisfaction. Promising talent unfulfilled and squandered opportunities of all ...

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