Summary
Contents
Subject index
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Fostering Creativity in Large Organizations
Fostering Creativity in Large Organizations
There are always lots of reasons why a creative idea should fail, and large organizations, by their nature, like to protect the status quo. The key to success, in my experience, has been the patient understanding of this fact and the willingness to work with the organization to gain endorsement and understanding. A manager must strive for simplicity, measurability, and organizational accountability, if creative ideas are to become business realities. Don't try to change the organization, just work with it so that it doesn't kill a good idea.
I have spent my entire career in multi-billion-dollar, multinational corporations, and my experience is that few organizations of such size ...
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