Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

The Pro-Team: Solving the Dilemma of Organized Creativity in Production

The pro-team: Solving the dilemma of organized creativity in production
Karl-ErikSveiby, Researcher and Consultant

In business, creative problem solving and routine production must coexist side by side. The typical creative individual is in many ways a nightmare to a manager. This presents a bit of a conundrum. Managers, especially those who supervise knowledge workers, absolutely rely on the creative talents of their employees, yet approach the task of managing creativity with fear and disdain. We must learn how to manage a milieu encompassing both standardization and creativity.

Creativity is not necessarily good for business. On the contrary, business success is often firmly attached to the ability to repeat successful patterns over and over again. The founding father of ...

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