Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Why Do You Have to Go “Off-Campus” to Get Creative?

Why do you have to go “off-campus” to get creative?
Norman P.Findley, Vice President, Domestic and International Marketing, Coca-Cola Enterprises

On Job Creativity (OJC) has many advantages over retreats and the like. For one thing, it is more timely. OJC can be tapped any time a problem arises. It doesn't need to wait until the next off-campus meeting. OJC also is more plentiful. It isn't produced only during the 1 or 2 weeks allocated for strategic planning meetings. OJC can be obtained from any member of the organization, not just from those invited to the off-campus session.

Every year, thousands of executives travel hundreds of thousands of miles to remote or exotic locations. They go for strategic planning ...

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