Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Managing Creativity

Managing creativity
Richard W.Woodman, Clayton Professor of Business Administration and Professor of Management, Texas A&M University

I have no wish to oversimplify the complex mosaic of forces at play in work settings that impact creative behaviors, processes, and outcomes. We cannot directly manage creativity because we really do not directly manage either creative persons or processes. Indeed, to attempt to do so is likely to be counterproductive. What we can manage is aspects of the situation that impact creative behavior and outcomes. The high-payoff strategy is to understand and identify contextual aspects that evoke and nurture creative acts.

I have been interested in creativity in organizations, first as an industrial engineer, then as a manager, and finally as a behavioral scientist, for a number of years. ...

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