Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Membranes for Gas Separation: A Case Study in Creativity

Membranes for gas separation: A case study in creativity
Walter L.Robb, Senior Vice President (Retired), Corporate Research and Development, General Electric Company

A key aspect of creativity is the unpredictability of its paths. Creativity is often not just a single event or episode; it is sometimes an unplanned sequence of fortuitous events. Creative success leads to further creativity, which helps to generate corporate funding to continue work that initially did not appear to have potential—and frequently leads to business opportunities. Creative advances might be as important for providing the impetus for keeping going as they are for providing the final answer.

Corporate research lab directors are called on more often to judge the creativity of others than to exercise ...

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