Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Principle-Based Creativity: Prompting Individual Initiative in Large Organizations

Principle-based creativity: Prompting individual initiative in large organizations
Timothy F.Price, Group President, MCI Communications Services Group

MCI's culture, based on customer service and individual initiative, provides direction and encourages taking creative action beyond the shackles of traditional roles. Trust fuels the initiative necessary for creativity. A clear, well-communicated mission channels those energies to productive ends. Focused within a principled environment, freedom can foster the creative actions needed to sustain a growing business.

I have a fairly straightforward thesis regarding creativity in organizations: Creativity occurs when talented people are given a clear goal and freedom to pursue that goal as they see fit. Sound simple? Guess again. Unfortunately, three complexities inherent in modern bureaucracies preclude most companies from following this course: ...

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