Summary
Contents
Subject index
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Chapter 37: Organizing for Innovation: From Individual Creativity to Learning Networks
Organizing for Innovation: From Individual Creativity to Learning Networks
Creativity is better construed as an ongoing group, organizational, and interorganizational process that is either facilitated or inhibited by structural relationships. The main enemy of organizational learning and creativity lies in the traditional, bureaucratic organizational paradigm. A participative, “empowerment” strategy that starts in the core production process with the redesign of jobs and technology based on the autonomous work group concept can disarm this enemy.
Creativity is seen mainly as an individual ability that occurs sporadically and unpredictably. Modern competence-based organizations, especially those that compete internationally, must find ways of organizing and managing resources so that creativity and innovation become part of ...
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