Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Are You Creating Solutions or Problems?

Are you creating solutions or problems?
R. LarryWuench, Director of Marketing, Mitsubishi Caterpillar Forklift America Inc.

Creativity has two faces. One is when we succeed in achieving the results we want; the other, ugly face manifests itself in chaos, confusion, and losses of money, market share, and talent. When a company creates a flexible organization where people can grow, products that customers want, and customer preferences that match its unique strengths, it can unleash creativity that causes big problems for its competitors.

We're in a hostile industry; a dilemma quite perverse. Too many sell; too few will buy, I can't imagine worse. And we who would survive this hell, we dwell outside the box. For those within, like roosting hens, are dinner for ...

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