Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Creativity Today

Creativity today
GeorgeHeard, Vice President, Engineering and Construction, Coors Brewing Company

Creativity in business is the domain of groups rather than individuals. The major management challenges associated with improving creativity in organizations center on group leadership, group dynamics, and group rewards. The combined efforts of management and employees leading, organizing, and rewarding team effort can provide the opportunity for people to experience the emotional reward of creative task completion.

Thinking about creativity in business often brings forth images of the early pioneers of American industry, working in solitude in their laboratories with a lightbulb or a crude telephone on their workbench. Of course, many important inventions are occurring today, but they may not be as visible as were the inventions of transformational household items like the ...

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