Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Chapter 32: Creativity and Innovation: Keys for Preventing Environmental Gridlock
Creativity and Innovation: Keys for Preventing Environmental Gridlock
In domains involving the interaction of industry, government, and community, a number of different types of creativity are required. First, there is technological creativity. Second, there is an unfortunate, but nonetheless real, need for corporations to develop political creativity to deal with standards on industry. Lastly, because public image has so much to do with perceived success, industries also need to develop creative public relations and marketing approaches (i.e., perceptual creativity). The scope of required creativity is now much broader than the historical focus on technology.
[Page 225]There has been a large amount of attention devoted to environmental issues in the past several ...