Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Creativity by Decree—A New Approach

Creativity by decree—A new approach
Isaac R.Barpal, Senior Vice President and Chief Technology Officer, Allied Signal, Inc., and Former Vice President, Science & Technology, Westinghouse Electric Corporation

Can creativity be decreed? Can you expect scientists and engineers to be creative in a business-like environment, such as a corporate science and technology center—as opposed to a university or a national lab? The answer is unequivocally YES. A business-driven technology enterprise, as part of a major corporation, is a do-able and even mandatory approach to modern research and development. Total quality is the only acceptable performance level and in today's world, no other behavior will do.

How do you measure the output of an R&D lab? Are you meeting your clients' expectations for generating usable ...

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