Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Creativity in a Large Company: All You Have to Do is Ask for it

Creativity in a large company: All you have to do is ask for it
AlexanderMacLachlan, Deputy Undersecretary for Technology Partnerships—U.S. Department of Energy, and Senior Vice President (Retired), DuPont Research & Development

Set high expectations; have management that is supportive, especially when things go wrong; bet on committed people—and you get creativity and success. If you behave in the opposite manner by being restrictive, focusing on reducing risk to zero, excluding peripheral investigations by edict, you get what you deserve: stifled creativity and few commercial successes. And watch out for number-oriented zealots. They mean well, but they are deadly to creativity and they ruin businesses subject to change.

To me, creativity means commercial success. ...

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