Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Corporate America: Creativity Held Hostage

Corporate America: Creativity held hostage
PedroCuatrecasas, President, Pharmaceutical Research, Parke-Davis

We talk about the importance of encouraging creativity without realizing that the basic premises of corporations as currently constituted are inimical to a creative way of life. The most serious and alarming characteristic of these corporations is that their dominating actions are directed primarily toward achieving efficiencies, toward reducing costs and making profits, and toward “control,” not toward enhancing freedom and creating value. Top management likes to talk about long-term innovation, yet it tries to manage it (financially) on a quarterly basis.

Human beings, unlike other animal species that are more genetically homogeneous, are endowed with a unique individuality that seeks expression. This individuality, coupled with extraordinary intelligence, provides the basis for creative ...

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