Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Chapter 24: Creative Post-Processing: On Making Turbulence Valuable
Creative Post-Processing: On Making Turbulence Valuable
Creativity may be sparked by rather mundane, routine events. But the sparks of creativity only ensue when mundane, routine events are successfully coupled to rather alien zones of experience. Perhaps we can begin to appreciate the challenge of creativity as the constructive use of new opportunities as they are haphazardly encountered. Creativity resides in the ability to redefine such deviance as a logical, or at least promising, next step in the collaborative venture.
Rationality and creativity are a pair of celebrated labels that we frequently use in our appreciation of Western business practice. We celebrate behavior as rational when ...