Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Ten Tips toward Creativity in the Workplace

Ten tips toward creativity in the workplace
Robert J.Sternberg, IBM Professor of Psychology and Education, Yale University
Todd I.Lubart, Visiting Scholar, Ecole Supérieure de Commerce de Paris

The price we pay for our short-term perspective is loss of competitiveness. Although major changes are needed, only minor changes are made. Where basic research is needed, only applied research is undertaken. Where major innovations are required, only minor ones are tolerated. Competing in a rapidly changing marketplace requires thinking strategically and not just tactically, and being proactive rather than reactive. Genuine creativity requires a broad time horizon, not a quick fix.

AUTHORs' NOTE: Research for this essay was supported under the Javits Act Program (Grant No. R206R00001) as administered by the Office of Educational Research ...

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