Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Why No One Really Wants Creativity

Why no one really wants creativity
Barry M.Staw, Lorraine T. Mitchell Professor of Leadership and Communication, University of California, Berkeley

Most people do not follow a life pattern similar to that of a creative, nor would they want to. The average person may become intrigued when the glories of successful creativity are hailed by the media. But when confronted with the bald truth that most scientists never come up with any earthshaking findings, most new businesses end in failure, and most whistle-blowers get demoted or fired, it is not surprising that people generally opt for a safer, more normal life than that followed by the creative.

For years I have been among the advocates of creativity—the usual set of academics who decry ...

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