Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Management of Cultural Innovations

Management of cultural innovations
DagBjörkegren, Associate Professor in Organization and Management Theory, Stockholm School of Economics

Instead of going to work between 8 and 5, the romantic artist was expected to live a Bohemian life and create unique works of art that revealed the deeper truths about the world. This artistic ideal, however, makes a poor fit with industry's need for commercial artists who design industrial commodities during regular office hours.

Where but in the arts might one gain knowledge about creativity? And where but in the activities of art-producing organizations might one gain some sense of unusual creativity in organizations? The production of cultural commodities is inherently innovative, with expectations that each art product should be unique. The latest hit record might be ...

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